What Color Are Your Mugs? It Matters in Flavor Perception, Researchers Say

The color of coffee mugs has a substantial impact on the perception of flavor, according to a new study led by Australian researchers. Lead author of the study, published last week in the journal Flavour, George Vandoorn said he was inspired to pursue the research after a conversation at a coffee shop with a barista who told him that “when coffee is […]


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