Branding Case Study: Steampunk To-Go and Mood-Reflecting Cups at Gawatt

Here is an example showing that even the smallest independent operations can benefit from big, cohesive branding ideas. Gawatt, a single independent takeout coffee shop in the heart of Armenia’s largest city, Yerevan, launched late last year, turning to the Armenian creative agency Backbone for assistance. The challenge was to beef up the small takeout shop’s sidewalk presence and overall branding […]


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