Blue Bottle Unveils New Subscription Model As Tonx Brand Dissolves

The Tonx to Blue Bottle migration was completed this morning, including a brand refresh for Blue Bottle home coffees and an expansion of subscription services to build on Tonx’s previously existing model. Blue Bottle announced in April that it had acquired Tonx — a roastery and subscription service founded by former Victrola Coffee and Intelligentsia roaster Tony Konecny and business partner […]


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